the working life
Radio, agency strategy, behaviour change communication, photography, participatory research and editorial work. The titles changed. The useful habits kept travelling.
the long route was the point
A breakfast show taught timing. Promotions taught consequence. Agency work taught research, positioning and execution. Behaviour change work made the stakes less theoretical. Photography made attention physical. Recentred makes the method shared.
2009 - 2011
Operations work at AMSCO taught documentation, feasibility and traceability. Communications at Twakutukuza Trust put those systems in contact with patients, partners, volunteers and the public. Structure mattered because people depended on it.
2011 - 2014
I hosted breakfast at OneFM, then designed sponsorships, promotions and on-ground activations across Radio Africa Group. Daily broadcasting taught timing. Commercial execution taught what happens after the clever idea leaves the studio.
2012 - now
I began photographing in 2012 and have traded as Stills by Marcus since 2018 - across portraiture, organisational work, documentary assignments and public life. A photograph is not a neutral souvenir. Good. Now we can work.
2014 - 2018
At Exp Agency I moved from Brand Experience Designer to Strategy Manager, working across experiential strategy, digital engagement and behaviour change communication. I later led Strategy and Planning at Creative Y&R, shaping research-led positioning and creative direction for regional and multinational brands.
2016 - now
A decade of BCC work has included family planning, gender-based violence prevention, nutrition, community engagement, participatory dialogue, radio drama, field-team training and campaign architecture. The work is not to make a message sound humane. It is to build it from how people actually live.
2018 - 2024
Consulting work combined narrative strategy, research communication, editorial architecture, digital properties and photography. At Africa Podfest, that included three major research reports, a reframed organisational website and podcasting.africa.
2022 - now
As Story Lead at Recentred Africa, I work across participatory research, ethical story practice, creative and editorial direction, photography and public-interest reporting. The contribution is mine. The work is not mine alone.
selected proof
15
years across radio, agency strategy and narrative practice.
14
years photographing people, organisations and public life.
10
years of behaviour change communication.
LinkedIn has the dates, titles and bullet points. It enjoys that sort of thing.